This policy complies with India's Digital Personal Data Protection Act 2023 (DPDPA) and the Information Technology Act 2000
Key facts
Data sold?
Never - not to anyone
Cookies
Google Analytics only
Retention
12 months for enquiries
Data requests
Responded within 30 days
This policy explains what personal data Mayank Digital Labs collects, why we collect it, how we use it, and your rights under India's Digital Personal Data Protection Act 2023.
Who We Are
Mayank Digital Labs is a digital marketing agency providing SEO, paid advertising, website development, social media marketing, and AI automation services.
For the purposes of India's Digital Personal Data Protection Act 2023 (DPDPA) and the Information Technology Act 2000, Mayank Digital Labs acts as the Data Fiduciary for personal data collected through our website and services.
Contact: hello@mayankdigitallabs.in
Data We Collect
Contact form submissions: name, email address, phone number, company name, and the message you send. This data is collected only when you voluntarily submit a form.
Analytics data: pages visited, time on site, browser type, device type, and approximate geographic location (country/city level). This is collected automatically via Google Analytics when you visit our website.
Client service data: For clients engaged on paid services, we may collect billing information, business documents, login credentials (stored securely), and campaign performance data necessary to deliver the services.
How We Use Your Data
Contact enquiries: to respond to your message, provide a quote, and follow up on your request.
Service delivery: to onboard you as a client, manage campaigns, report performance, and communicate about your projects.
Analytics: to understand which pages and content perform well so we can improve our website.
We do not sell, rent, or trade your personal data to any third party for their own marketing purposes.
Third-Party Services
We use the following third-party tools which may process data on our behalf:
Google Analytics (Google LLC) - website analytics. Google's privacy policy: policies.google.com/privacy
Google Ads & Meta Ads - when we manage campaigns for clients, these platforms process audience and conversion data under their own terms.
WhatsApp Business - for client communication. Messages sent via WhatsApp are subject to Meta's privacy policy.
All third-party processors used for client campaigns are agreed with the client at onboarding. We do not share client data with platforms not covered in the agreed scope of work.
Data Retention
Contact enquiry data: retained for 12 months from the date of the last communication, then permanently deleted unless you have become a client.
Client service data: retained for the duration of the engagement plus 3 years for accounting and legal purposes, in line with India's tax record requirements.
Analytics data: Google Analytics data is retained for 14 months on Google's servers as per our GA4 settings.
Your Rights
Under India's Digital Personal Data Protection Act 2023 (DPDPA), you have the right to:
Access: request a summary of the personal data we hold about you.
Correction: ask us to correct inaccurate or incomplete data.
Erasure: request deletion of your personal data where we have no legal obligation to retain it.
Grievance redressal: raise a complaint about how we handle your data.
To exercise any of these rights, email hello@mayankdigitallabs.in with the subject line 'Data Request'. We will respond within 30 days.
Security
We take reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. These include password-protected systems, encrypted storage for credentials, and limited staff access on a need-to-know basis.
No method of transmission over the internet is 100% secure. In the event of a data breach that affects your rights, we will notify you within 72 hours of becoming aware of it, as required by law.
Children's Privacy
Our services are not directed at persons under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has submitted data to us, please contact us immediately and we will delete it.
Updates to This Policy
We may update this privacy policy periodically to reflect changes in our practices or applicable law. The 'Last Updated' date at the top of this page will reflect the most recent revision.
For material changes, we will notify active clients by email before the change takes effect.
Contact & Complaints
For privacy-related queries, contact: hello@mayankdigitallabs.in
If you are unsatisfied with our response, you may lodge a complaint with India's Data Protection Board of India once operational under the DPDPA 2023.
Data request or complaint?
Email us at hello@mayankdigitallabs.in with the subject line "Data Request". We respond within 30 days.
Contact Us