Client Background
TripNova needed to capitalize on holiday demand with predictable paid media performance.
Case Study
TripNova Holidays
Travel & Tourism
We designed and executed full-funnel seasonal campaigns for domestic and international travel packages.
3.8x ROAS during seasonal campaign period.
Challenges
- Fragmented campaign strategy across channels
- Weak retargeting sequence
- Low conversion consistency on landing pages
Strategy
- Built channel-specific campaigns across Search and Meta
- Created offer-segmented pages and retargeting creatives
- Deployed urgency-based email campaign sequences
Results
- Achieved 3.8x blended ROAS
- Booking inquiry conversion rate improved by 41%
- Retargeting CPA reduced by 31%
Project Gallery
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