Doing every channel at once
SEO, ads, Instagram, LinkedIn, and influencers all at once, with too little budget in each to know what works.
The Problem
Why startup marketing burns cash
Digital marketing for startups is the process of finding, testing, and scaling the channels that bring paying customers at a cost the business can sustain. Most early-stage startups spread a small budget across too many channels and learn nothing clear from any of them.
Tracking that does not work
No proper analytics or attribution, so nobody knows which channel brought the paying customers.
Agency retainers built for big brands
Large agencies charge for account managers and decks. Startups need hands-on execution and fast experiments.
Founder invisible online
In B2B, buyers and investors check the founder on LinkedIn. A quiet profile is a missed opportunity.
What We Do
Growth marketing for early-stage teams
Each channel is set up for one job: turning people who are already searching into calls, WhatsApp chats, and bookings.
Tracking and Analytics Setup
GA4 or Mixpanel, conversion events, and UTM structure, so every rupee spent can be traced to sign-ups and revenue.
Performance Marketing Tests
Small, structured Google and Meta experiments to find a channel with acceptable customer acquisition cost before scaling.
SEO and Content Engine
Bottom-of-funnel content like comparison and alternatives pages that brings buyers, not just traffic.
Founder-Led LinkedIn
Content strategy and ghostwriting for founders, which works well for B2B sales, hiring, and fundraising.
Landing Page Optimisation
Fast landing pages with clear positioning and tested headlines, so paid traffic actually converts.
Lifecycle and Retention
Onboarding emails, WhatsApp nudges, and win-back flows that raise activation and reduce churn.
Pricing
Packages for startups
Transparent monthly pricing. Ad spend is paid directly to Google or Meta and is never marked up.
Starter
Get Found Locally
INR 9,999/month
Best for a single location
- Analytics and conversion tracking setup
- SEO foundation and 2 articles each month
- Landing page review and fixes
- Monthly growth report with next experiments
Most Popular
Steady Enquiries
INR 19,999/month
SEO + ads management
- Everything in Starter
- Google and Meta performance tests
- 4 bottom-of-funnel articles each month
- Founder LinkedIn content, 8 posts each month
Growth
Market Leader
INR 34,999+/month
Multi-channel, multi-location
- Everything in Steady Enquiries
- Scaling of proven paid channels
- Lifecycle email and WhatsApp automation
- Weekly growth sprint with your team
Need a new website first? Business websites start at INR 24,999 one-time. See all plans on the pricing page.
First 90 Days
What happens after you sign up
No long lock-in. You see what was done, what it cost, and how many enquiries came in, every month.
Week 1 to 2
01. Measure first
Tracking, positioning, and a channel hypothesis list, ranked by cost and expected speed to results.
Week 3 to 8
02. Run experiments
Two or three channels tested with clear budgets and success criteria, reviewed every week.
Month 3 onward
03. Scale the winner
Budget moves to the channel with the best acquisition cost, and weak tests are stopped quickly.
Free 30-Minute Call
Want to find the channel that actually works?
We will look at your Google listing, website, and competitors, and tell you honestly what to fix first. No obligation.
FAQ
Questions startups ask us
Straight answers on cost, timelines, and what to expect.
Pick one or two channels where your customers already spend time, set up proper tracking, and run small, focused experiments. For B2B, that is often founder-led LinkedIn and SEO. For consumer products, it is usually Meta ads and creators. Scale only what shows a sustainable cost per customer.
Early-stage startups often spend 10 to 20 percent of revenue, or a fixed monthly test budget before revenue. A practical start in India is INR 20,000 to 50,000 a month in ad spend plus execution, enough to learn from 2 to 3 channels without risking runway.
Before product-market fit, a hands-on agency or freelancer is usually cheaper and faster than a full-time hire, because you need many skills in small amounts. Once one channel clearly works and needs daily attention, hiring someone in-house to own it makes sense.
Yes, if you can wait 4 to 6 months for results. Start with bottom-of-funnel pages such as comparisons, alternatives, and use-case pages, which bring buyers rather than casual readers. SEO is one of the few channels whose cost per customer keeps falling over time.
Yes. For SaaS we focus on SEO, LinkedIn, and product-led onboarding. For D2C brands, Meta ads, creators, and marketplaces. For service startups, Google Ads, local SEO, and referrals. The first month is always about finding where your customers actually come from.
Related
Keep reading
Guides and services that go deeper on the channels above.
B2B Lead Generation in India
Channels and tactics that bring B2B pipeline for early-stage companies.
GA4 Alternatives: Mixpanel and More
Choose the right analytics stack before you spend on ads.
AI Agent Automation Services
Automate lead handling and follow-up as you grow.
All Industries We Serve
See digital marketing plans for other professions and business types.